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Cash for Small Clunkers Goes National!

 
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ericalm
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Joined: 10 Jun 2006
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STELLA FOUR STROKE FURY! + Vespa LX 150/190 + '87 Honda Helix CN250

PostPosted: Tue Aug 25, 2009 12:29 am    Post subject: Cash for Small Clunkers Goes National! Reply with quote

Inspired by NoHo Scooters' Cash for Clunkers video and program, Genuine is going national and has produced a video (in house) for participating dealers to use.

Oof, I'm having trouble with embedding the player. Here's the link:
http://www.genuinescooters.com/feat/cash4clunkers.html

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KRUSTYburger
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2007 Buddy Italia 125, 1979 Vespa p200e, and 1964 Honda Dream 305

PostPosted: Tue Aug 25, 2009 1:11 am    Post subject: Reply with quote

terrible video. Laughing

Gets the point across tho.

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TVB
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PostPosted: Tue Aug 25, 2009 1:18 am    Post subject: Reply with quote

Oh. Dear.

Aside from the sound, the cinematography, the script, the acting, and the porn-movie music, it's... sorry, it's still pretty bad.

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KRUSTYburger
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PostPosted: Tue Aug 25, 2009 1:42 am    Post subject: Reply with quote

They should have had a contest and let people do their own and pick the best one. Then maybe give out a ScooterWorks gift card or something. Everybody wins! Wink
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DennisD
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PostPosted: Tue Aug 25, 2009 1:44 am    Post subject: Reply with quote

Y'all ain't got no smarts about art. Shocked
I was talkin to Bobby earlier and he wants it at Sundance.
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nissanman
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PostPosted: Tue Aug 25, 2009 1:56 am    Post subject: Reply with quote

They used the sledgehammer on the wrong thing... Razz
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LisaLisa
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PostPosted: Tue Aug 25, 2009 3:50 am    Post subject: Reply with quote

hmmm, don't think I would have used the sound of a stebel nautilus to for the clunkers. I associate that sound with genuine buddies, since everyone I know with a buddy either has an international, blackjack, or retrofitted their bike (like I did). Better to have used a weak meep meep.
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Cheshire
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PostPosted: Tue Aug 25, 2009 3:53 am    Post subject: Reply with quote

Aww, cute. Laughing In a b-movie, campy, grins-while-shaking-head kinda way. I think that was the point, though...so well done!

I took the horn sounding as the warehouse doorbell. Poor clunkers couldn't speak for themselves, their guts were shorted out! Sad
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jperkins
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PostPosted: Tue Aug 25, 2009 4:21 am    Post subject: Reply with quote

okay a bit confused.....the article says any titled scooter but in the video at 2:44 the girl says she never got the title and then she gets the $300 credit. So do I need a title or not?
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ericalm
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PostPosted: Tue Aug 25, 2009 4:38 am    Post subject: Reply with quote

TVB wrote:
Oh. Dear.

Aside from the sound, the cinematography, the script, the acting, and the porn-movie music, it's... sorry, it's still pretty bad.

Did you miss the whole "Bush League Productions" part? I think they know it's pretty campy, amateurish and not Oscar-level material. It's very tongue in cheek, with a point. I'm not saying it's Ed Wood great, just that I think everything you see there is pretty intentional.

jperkins wrote:
okay a bit confused.....the article says any titled scooter but in the video at 2:44 the girl says she never got the title and then she gets the $300 credit. So do I need a title or not?

Talk to your dealer. Do you have a clunker?

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nissanman
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PostPosted: Tue Aug 25, 2009 11:08 am    Post subject: Reply with quote

Actually it says "titled". Probably reffering to a motorized vehicle that can be titled, not necessarily having one. So gas powered kick scooters with a 25cc engine need not apply... that's my impression of it at least.
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TVB
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PostPosted: Tue Aug 25, 2009 1:15 pm    Post subject: Reply with quote

ericalm wrote:
Did you miss the whole "Bush League Productions" part? I think they know it's pretty campy, amateurish and not Oscar-level material. It's very tongue in cheek, with a point. I'm not saying it's Ed Wood great, just that I think everything you see there is pretty intentional.

Oh, I know it's not supposed to be professional quality. But with current gear even amateurs can produce better quality video than that, so unless there's some stylistic reason for making it below-par quality, it just looks like not caring.

And like I said: even ignoring the production values, it's still bad marketing. What exactly is the "point" being made? That Genuine dealers are nutjobs who like to destroy scooters? That they'll ridicule your scooter (and by implication your judgment in buying it) when you bring it in... even making fun of its name (a bit glass-housey)? I find the whole "kooky foreigner" persona off-putting, not endearing, and I felt sorry for the poor woman watching her purple scooter being smashed for no apparent reason. It's all so negative, to the point of seeming anti-scooter, with just a few seconds at the end showing people enjoying their Genuine scoots (well, actually just sitting on them), apparently as an afterthought. It just seems as poorly thought-out as it is produced.

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Asburyjer
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PostPosted: Tue Aug 25, 2009 1:59 pm    Post subject: Reply with quote

I love it, and it makes me kinda wish that I had some cheap Chinese junker to trade in, but then that would have meant that I would have had to pay for some cheap Chinese junker first. I'm so glad I didn't let my penny-pincher side do my decision making.

"Friends don't let friends drive Chinese skoots."
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eightdouble
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PostPosted: Tue Aug 25, 2009 3:19 pm    Post subject: Reply with quote

oh come on. it's pretty cute.

i love the fact that when the last girl liz is telling her story, you can see employees watching over the cubicle.

i hope people use this promotion to get out of their flimsy scooters and into something that will make them enjoy scooting even more.
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bgwss
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PostPosted: Tue Aug 25, 2009 4:13 pm    Post subject: Reply with quote

I like it. Now to find a clunker and get the money to buy another buddy. Wink
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KRUSTYburger
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PostPosted: Tue Aug 25, 2009 4:16 pm    Post subject: Reply with quote

Oh yeah, and why does that one chick pay the guy fifty bucks to demolish her scooter? That made no sense.
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Portland_Rider
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PostPosted: Thu Aug 27, 2009 2:26 pm    Post subject: Lousy ad, dump it. Next time use MB forum to 1st test market Reply with quote

I could only watch 60-seconds of that video before I turned it off. It would be so easy to mention numerous criticisms.

I realize that everyone is trying to save money however that video was way too unprofessional and campy. The 60-seconds that I watched actually makes GSC look like a shifty business operation.

Eric Calm, since we are the biggest fans and supporters of GSC, I'd like to propose that Genuine first run it's marketing ideas before us before releasing it to the general public who, in this case, are trying to choose which new scooter to buy. Said another way, I'd be happy to give my free feedback to GSC as part of its test marketing.
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illnoise
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PostPosted: Thu Aug 27, 2009 8:13 pm    Post subject: Reply with quote

I'm kind of dismayed that they smashed that Derbi GP1, I have a friend with one, and he could have used the spare parts. He'd actually just ordered a taillight from Germany a week ago.

Derbi's a Spanish company now owned by Piaggio and they're good bikes, I don't know if that was supposed to be a subtle jibe at Piaggio or what, and sure, maybe the engine was beyond repair, but if it was a more-recognizable Aprilia or Piaggio, people'd all be up in arms.

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