[NBR] Corporate videos that don't suck...

AxeYrCat · Post by **AxeYrCat** » Wed Aug 06, 2008 5:44 pm

Hello, citizens of Modern Buddy.

I'm trying to find examples of corporate/corporate identity videos that don't suck (duh! Redundant to Subject much??)...

I've seen a few, but I'm finding it impossible to quickly find them due to the vastness of the internets.

So please, if you can think of any that are awesome, send 'em my way, would you?

Thanks!!

brettro · Post by **brettro** » Wed Aug 06, 2008 8:16 pm

here's my fave--

http://www.youtube.com/watch?v=4GZcS4HuwZM

iinigma7 · Post by **iinigma7** » Wed Aug 06, 2008 8:17 pm

Sorry... I just had to post this.
http://www.youtube.com/watch?v=4GZcS4HuwZM

*edit: You have GOT to be kidding me. Someone beat me to it. I should have posted before watching it again. lol

Post by **illnoise** » Wed Aug 06, 2008 8:26 pm

http://www.coudal.com/watchusnow.php
http://www.inspireme.tv/view.php?id=4

and a couple starring me:
http://www.coudal.com/swap_trailer.php
http://www.coudal.com/swap_theshow.php
http://www.coudal.com/cpdrink.php

and if you've got 10 minutes, our whole movie:
http://www.coudal.com/cghfilm.php

brettro · Post by **brettro** » Wed Aug 06, 2008 8:35 pm

illnoise wrote:http://www.coudal.com/watchusnow.php
http://www.inspireme.tv/view.php?id=4

and a couple starring me:
http://www.coudal.com/swap_trailer.php
http://www.coudal.com/swap_theshow.php
http://www.coudal.com/cpdrink.php

and if you've got 10 minutes, our whole movie:
http://www.coudal.com/cghfilm.php

these are awesome, imho.

A+++ helpful reply

Post by **illnoise** » Wed Aug 06, 2008 9:12 pm

Since I work on that kind of stuff sometimes, and since you asked, here are a couple tips:

1.) Figure out your message first, and focus on what you're trying to get across, and make the message the top priority. Otherwise it's all just a waste of time and money.

2.) Employ professionals and do it right. That doesn't mean "bring in a $100K consultant," it means find someone who's done work you respect, and LISTEN TO THEM. Don't let them boss you around and do overly-arty junk you don't want to do, but work with them and value their input. And for the love of god, even if you're writing/producing it yourself, hire a cameraman who can set up some lights and get the thing in focus and composed right, and edit it without the help of any software that comes free on a Wal-Mart PC.

3.) You're not as funny as you think you are. I know I'm not.

4) If anyone in the meeting says the word "viral," get up and leave, or at least laugh out loud. Do the video because you have a message to spread, and target it at the right people. The internet at large doesn't care about you. If the video turns out so great that they do, that's neato, but it's not your goal. Have fun with it, but keep it relevant to your message and set realistic goals.

as an example of what not to do, I give you this piece of crap:
http://www.spike.com/video/2760631
NO ONE cares about this, and it's fake, lame, staged, boring, back-patting BS.

Post by **illnoise** » Wed Aug 06, 2008 9:14 pm

Oh, another one with no message at all, but well done and fun:

http://www.dailymotion.com/video/x33ekh ... onnect_fun

A little bit of bigheaded post-internet-boom "we have a foosball table instead of a 401k" jaggery in there, but mostly loveable.

AxeYrCat · Post by **AxeYrCat** » Wed Aug 06, 2008 9:29 pm

Thanks a lot!!

Unfortunately, my reason for needing these (and my ultimate goal in wanting them) evaporated pretty quickly earlier today following a meeting with our head creative.

sotied · Post by **sotied** » Wed Aug 06, 2008 9:45 pm

AxeYrCat wrote:Thanks a lot!!

Unfortunately, my reason for needing these (and my ultimate goal in wanting them) evaporated pretty quickly earlier today following a meeting with our head creative.

SHARE!!!

Post by **ericalm** » Wed Aug 06, 2008 11:19 pm

Dang, I was going to recommend the ones John Cleese did many years ago.

AxeYrCat · Post by **AxeYrCat** » Thu Aug 07, 2008 10:49 am

sotied wrote: SHARE!!!

The company for whom I work contracted a production company from NY to create such a video for us. I am not pleased with the result. At all.

I wanted to bring shining examples of what such a video could be to my meeting with the higher power[s], but I opted not to show even the ones that I had found on my own as pretty decent examples after the words "I am very happy with it" left the mouth of aforementioned head creative.

While it's not at all what I had in mind, it apparently accomplishes what it was intended to accomplish. *shrug*

Other people around the agency who share my opinion have repeatedly said to me 'Pick your battles', and this is one that I apparently have no hope of winning.

hackett · Post by **hackett** » Thu Aug 07, 2008 2:42 pm

illnoise wrote: http://www.coudal.com/swap_theshow.php

Love the Guy Ritchie effects in this one.

ScootLemont · Post by **ScootLemont** » Fri Aug 08, 2008 6:12 am

My favorite from the Krusty Krab
http://www.youtube.com/watch?v=34QgYncXwcA