Modern Buddy

I hope someone can help with this one. I have a 2013 Blur, EFI, no kick starter. Occasionally when I hit the starter, all of the lights on the cluster light up and the whole thing seems to reset. The tach goes all the way up and down, there's a strange readout on the LCD for a second. Then the "GSC" comes on and things seem to settle down but the clock is set back to 0:00. When I attempt to start though, it cranks but won't start. I don't know if fuel pump's not working or if it's not getting spark, but I don't smell fuel. If I turn off the key and turn it back on, it starts normally. I haven't taken the time to really troubleshoot this, as it seems to happen when I need to be somewhere and don't have time to mess with it. It does seem to be happening more often, though. Is this a common thing or am I going to have to really noodle at it?

Thanks!

How your battery? Start with the simple things first....

Battery seems fine. After turning key off and on it starts right away, even if I was cranking for a while before. Will check it this weekend, though.