http://www.modernvespa.com/forum/topic67679
Honestly, I wouldn't put it above Vespa to send something like this out or "leak" it online in an attempt to keep the LML off dealer floors. I've heard worse things about the company that were entirely true.
Nevertheless, even if this is authentic and a geared Vespa is in the works, it'll be at least a couple years before it comes to the US—if ever—and it'll cost at least $5K.
Halijaro wrote:I have no idea about the authenticity of this, it is copied and pasted from another site. Apologies if already posted.
Dear Dealer Principal
I am writing to you in order to clarify our position regarding LML Scooters and how this may affect your trading terms with the Piaggio Group.
As you will be aware, LML are now distributed by EP Barrus in the UK currently employing the services of an ex-Piaggio area manager. Their strategy has clearly been to infiltrate the Piaggio Dealer Network whereby positioning LML products along side Vespa which is clearly misleading.
The history and brand equity of Vespa has been built up over many years by Piaggio and its committed dealer network throughout the World, as you will appreciate this brand equity is of significant value. With this in mind any effort to benefit from this history and investment will be fought off without compromise.
Be advised, a UK firm of solicitors have been appointed to address any company wrongly using the Vespa brand / trademark to benefit or further the sales of LML scooters. To confirm this, a number of Piaggio Franchised Dealers have been in receipt of a letter from the appointed solicitor for misuse of the Vespa Brand and Trademark and asked to remove all or any references immediately.
From a commercial perspective, as you are aware, Piaggio Group offer favourable terms of business for those dealers that operate on an “Exclusive” or “Group Exclusive” basis. Please be reminded that any Dealer that decides to retail the LML product that currently enjoy Exclusive and or Group Terms will immediately be transferred to multi- franchise terms which will result in a significant drop in margin and bonus potential. The BDM team are currently reviewing all statuses of those dealers that are selling LML Scooters in order the trade terms are updated accordingly.
Fully appreciating the business opportunity of a Classic Geared Scooter, I ask that you to refrain from introducing the LML product as we have recently been advised of further development from Piaggio that will fill this void in the current product portfolio. At this stage I am not in a position to confirm any further details.
I do not apologise for what may appear to be a “heavy handed” approach, as already mentioned above, any threat to the Vespa brand and or the Piaggio Retail Network in the UK will be treated very seriously and without compromise.
For those dealers that have appointed LML in their business, I now ask that you review your websites, adverts and any in-store POS removing any reference to Vespa. In addition I ask you to reconsider your decision as I feel you have taken a short term view that can only compromise the Piaggio / Vespa Franchise with your business.
If you wish to speak with me directly regarding this communication, please do not hesitate to call.
I thank you in advance for your co-operation, commitment and support.
Regards
Tony Campbell
General Manager
Piaggio Group UK