Does your latte hang low?
Does it wobble to and fro?
Can you tie it in a knot?
Can you tie it in a bow?...
When I was about 20, back in about 1978, my grandfather, who had done a lot of import-export, was contacted by an Italian business acquaintance who wanted to know if he would become the US agent for his line of super fancy espresso machines (with gleaming copper and brass eagles and the whole shebang). My grandfather felt that at 80 he was too old to get into a new line, and wanted to know if I was interested in becoming the exclusive agent for these espresso machines. At that time, here in Seattle, there were 3 coffee houses. Yes: just 3. I myself was working at a Greek restaurant and we served Greek coffee, and I just didn't think that enough customers would buy espresso to warrant the investment by ordinary restaurants, so I didn't see a market for them.

I think that might be the biggest opportunity I ever lost.
Now you needn't travel more than a block to get your caffeine fix. But how do you drink anything if you have a helmet on? And can't you wait? Take the time to consume where you buy it, and if the surroundings aren't salubrious, patronize a place that is.
Well, I know I just don't get it. I'm a tea drinker, myself...